What should I do? How should I stage this, that type of thing? And then you're coming in, and with your business, you have your own promises and reputation to live up to, and so you're working with those owners to make sure that that the property that the visitors are walking into is exactly what you all think that it should be, right? So that's gotta be an interesting dynamic too, kind of coaching up the owners and seeing if we can tweak this and upgrade that, right?

Yeah, and it's great because I have a pretty, you know, I'm a fly on the wall in what guests book, why they book, where repeat bookers land, and all of those things.

But then I have it from this 10,000-foot view, and it's not just one single property.

And that really allows me to be able to come in with suggestions that maybe look like they're out of the box or maybe non-traditional.

And I can give you an example of one.

We had this really beautiful modern property, modern cabin, but I mean gorgeous property.

From the beginning, we had to advertise as Sleeping Six.

That's neat, too.