
Allison French
Film character
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Jul 9, 2026
EMT #63 with Alison French - Turning Trade Show Conversations into Sales Opportunities
25:15
25:25
25:31
25:41

Allison FrenchGUEST
Yeah, so that's what I'm finding is most shows aren't giving access to data much more than a week ahead of time.

Allison FrenchGUEST
And I think that's what gets people in trouble is they're like, they're just scrambling to get out the door so they don't have time to invest in this.

Allison FrenchGUEST
So what I encourage people to do is at least engage and have a plan going ahead.

Allison FrenchGUEST
You can have all the pre-work done, templates approved, messaging approved, sender accounts connected, and then all you're doing is getting the data.
7 MINS LATER
C
33:15Chris DunnHOST
How, how does, how, how do you kind of lean into the accountability on that? How does your kind of solution help post-show, you know, the post-show selling process? What do you guys do there?