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Allison Dring

Jun 15, 2026

28:14
10 years ago, when you were starting the company, did you think that you would be where you're at now? Are you further ahead or further behind or right where you thought you'd be a decade later?
28:21
Yeah.
28:22
I mean, you always want things to move faster.
28:24
I think if you're an idealist, you imagine the place you want to be very quickly and you don't see the challenges right away.
28:33
So that's where experience comes in and the growth.
28:37
that has happened over the 10 years, both myself, both within our company, and also within the communities, the environment that we operate in has changed quite a lot too.
28:49
So when I started having these conversations about biochar, it took about five years before I could say, we're working with biochar and not have to explain what that was, even to climate investors.
33:39
What's been useful for you? What would you recommend for somebody who's thinking, you know, I want to start my own climate tech startup? Is there something that you would recommend to them that they check out?

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