First off, you s- so you used to do SEO, right? Website design, and so why did you transition now and to start focusing on AI and getting found online?

Because that's where customers are coming from.

Customers are coming from AI.

Uh, search is changing to be about AI.

Uh, you have to know how search is working in order to g- have your business get found online.

So for c- for businesses who are getting a stream of clients that are coming out of Google or that have been coming out of Google Search, they've probably been targeting keywords that are simple, like, you know, plumber near Worcester or something like that.

Nowadays, people aren't just putting in one word when they search for a business.

Um, you know, those are the types of people... things people say, right? Or, or we're not, you know, we're missing sales.