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Allie Haney

Allie Haney

Ali (Alexandra) Haney is the founder of Brand & Market and host of The Brand & Market Podcast, which helps Airbnb hosts and short-term rental owners build memorable brands and direct-booking businesses.

Aug 25, 2026

Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

226: How Ali Haney Turned Her Podcast Into a Business Asset [Podcasting for Business Case Study]

Aug 25 · 38m

Haylee Gaffin
Haylee GaffinHOST
5:53
Tell me a little bit about like what your where your podcast was when you first joined the program and the direction you were trying to take it.
Allie Haney
Allie HaneyGUEST
6:05
Yeah, so let me kind of compound off of that timeline.
Allie Haney
Allie HaneyGUEST
6:09
I told you guys I was going through a rebrand of my own business, and that rebrand was from basically a personal brand.
Allie Haney
Allie HaneyGUEST
6:16
The Allie Ray Haney Show was the podcast name, and I didn't even really have a business name.
Allie Haney
Allie HaneyGUEST
6:20
It was just kind of out there in the nebulous.
Allie Haney
Allie HaneyGUEST
6:22
I had these service offerings, but it wasn't really cohesive.
Allie Haney
Allie HaneyGUEST
6:25
And so I rebranded in that January when I brought Haley on.

16 MINS LATER

Haylee Gaffin
Haylee GaffinHOST
22:32
funny

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