to.If talk of slicing and dicing all this data seems intimidating or overwhelming for small and mid-sized charities with limited resources who may be wondering what new fundraising strategies to try first, Alan Davдов has this advice: start small and do some testing

I would say take a look at the donors that are in the Giving Report.

I know a lot of smaller charities and medium-sized charities look at the Giving Report as guidance in terms of who's giving to healthcare or who's giving to my cause, environment, whatever it may be, and they start to look at how are my donors changing, where's the opportunities for me, and they start to implement different strategies.

So one of the things I would say is good opportunity to s- take some of that information and test out in a very small campaign on a digital space, whether it's DB 360, whether it's in Google, Google Ads, whether it's in the Meta space or Twitter, X.

Start using some of the little funds that you have on a week-to-week, month-to-month basis, whether it's $25, $50, and just test a message, test a campaign, see how that works.

If I put $100 towards a LinkedIn ad for my charity because that's where some of my donors are now sitting, how do people respond to it? Do they like it, or do they actually give to it? If I'm doing the same thing in Meta, are people liking it, hearting it, making comments, or are they actually going to my website and making a donation? So I would start testing little bits like that over the next little while and then putting it into other parts of my charity in terms of some of my fundraising appeals.

So if I'm sending a direct response campaign, have a QR code associated there that people can go online and give a gift as well, and then test how that did and send out a social media message at the same time and test how that did.

That sounds encouraging, but does this strategy really work on the ground in the real world? Alan Davдов gives an example of a recent campaign