Skip to main content
Alix Earle

Alix Earle

American media personality

Sep 10, 2026

30:47
Is it normal for you?
30:48
Uh, you know, it, it came naturally, I guess.
30:50
Um, and you know, I was, I was comfortable with it, but usually I'm like being vulnerable with myself in like my bathroom talking about something, sharing some secrets, and it's just me and my phone, and now it's like me and my phone, and then some guy in the shower with like a big camera standing there.
31:03
[laughs]
33:10
Do you feel, is it a relief that you're kind of getting out there and being able to say it on your terms what you feel? And, or is it like, "I can't believe I'm saying this?"
33:18
Uh, it's a mix of both.
33:19
You know, it's definitely like scary when you're being so vulnerable, and especially during such high emotional points in my life, but I am really proud that like I always kind of just like go with my gut and lean on what's like really going on in my life and how I really honestly feel, and I feel like that authenticity has been a part of my brand thus far, and I want it to continue to be.
33:40
So there are definitely moments where I'm like, "Oh, like I can't believe I'm talking about this or saying this," but I just, I enjoy connecting with other people through those human moments.
12:29
course kevin did a reality show so he knows the balance of some real and then some things you have to sort of make amplify but um beyond the show have you guys had any any sort of big family fights before
12:42
Of course, all the time.
12:43
I mean, yeah, our family too.
12:45
Like we, it's an interesting dynamic because my parents had gotten divorced and then, you know, They are remarried or my mom's still dating, but like they all hang out now and things, things were a little rocky at first.
13:01
It wasn't like things didn't go down the best that they could have, you know? So there was some unresolved feelings I think for a while between us and our stepmom, my mom and my dad and stepmom and everyone.
13:13
So it took a while for us to like get to a really good place.
13:16
But of course there's still times where like, it just, you know, comes up, we fight, we sisters fight like no other I'm sure you guys know it's just like yeah fighting with your family there's something nice to it though because I'm like you can scream and fight with each other and say the nastiest things but two seconds later you're like okay like let's go okay

10 MINS LATER

23:58
I'm in oral agreement.
14:46
a secret for the show sorry bleep it but cuz that was funny
14:51
I think going back and like looking back at the beginning of filming and it felt like I was always like in defense mode because Like I'm so used to having full control over like my content and what I put out and that's just like how I've always done things I don't even have anyone that helps me with like my socials like I just like to do it all myself and and so I think like stepping into something else where I'm like oh my gosh like they have full control over all this stuff and I'm like putting so much trust and intimate moments of my life like in the hands of other people felt so scary so I felt like I was always like on defense in the beginning, and then I feel like you just have to kind of, like, trust the process and let go, and, like, that was something that happened with the Alex Cooper stuff, is, like, in the beginning, they were like, we want to talk about this, like, whatever, and I was like, I told production, I was like, I'm not talking about this at all, like, first of all, it's irrelevant, that was, like, a year or two ago at this point, and I was just like, I'm not talking about it, I don't want to, like, there's no point in bringing this up, and then after Coachella, when everything, like, unfolded, it just, like, happened to be a part of the moment of when we were filming so I was like I'm just gonna like go for it and lean into it and I did but I think like I don't know that's like also something that stresses me out a lot that I'm like I don't even want to deal with it and like I don't even care I think it's just like that is a tough moment I'm happy like we captured and we're able to like get the behind the scenes of all the feelings and stuff but it's like
18:07
Remember when I had to do it with you? That was so bad.
18:10
But it was, like, I don't, I think it just, like, I got into it from, like, just not the right, like, I, you don't feel this way from your podcast.
18:17
I felt drained.
18:18
After, like, six months, I was, like, oh, my God, like, I feel like I'm exploiting every part of my life in, like, a way I don't want to.
18:25
And, like, even.
18:26
Just to try to get, like, a good story.
34:26
But walk me through sort of w- do you imagine this company having lots of different products, or do you see it focused on skincare exclusively? Like, give me a sense of what does the dream look like for this brand.
34:38
We are definitely looking to launch other products, and the tricky thing with skincare is because you have to formulate, test how the formulas are gonna work together, and then test out if they work on your skin, which takes a few months at least.
34:53
So I mean, we're looking at products right now for even 2028 and, like, just, you know, starting to product map and also just innovate what we can do in the space.
35:02
And I mean, I definitely want to create more in the skincare world because there's more than these four products that I think, you know, you should use on your skin and other things that I use as well, so I'm really looking forward to that.
36:48
Yeah
36:48
... because you knowThe second you launch and, you know, it's our first time around with getting orders out of the warehouse and just everything on the distribution side as well.
36:57
So we haven't gone through that process yet, and we're gonna be going through it in real time with a bunch of eyes on us.
37:03
So I think that's also intimidating going into this launch as well, is just knowing that if there are kinks we have to work out, you know, it's like you might be too late 'cause, um, you know, you can only launch once, and people only get a first impression once.
19:04
Yes.
19:04
This is a secret you've been holding for months.
19:06
It is.
19:06
I found out right after we finished the shoot, which usually isn't normal for finding out you're on the cover, and I was determined to keep this a secret, um, just because me and all my friends have pretty big mouths.
20:01
Mm.
20:01
So it was just so beautiful.
20:03
You're surrounded by such, just nature.
20:06
There was, there was no like buildings or anything around, and it was just a stunning day.
2:18
In what way?
2:19
It's just, it's not real life.
2:20
Like, being in the city of Miami and, you know, we're going to these like pool parties and then to a club, and then it's on a boat, and then it's like, just everything we're doing just seems so surreal.
2:30
So I really started just storytelling of like my senior year of college, what I was doing, continuing to post about like my acne, bringing in my friends.
2:39
Um, and it was really like through the fall, I started to grow an audience and grow followers.
2:45
And then I think it was when I went home for the holidays, November, December, it like just hit a spike, and I just like couldn't believe what was...
2:55
Or it, it was Thanksgiving.

7 MINS LATER

9:41
What advice would you give them?
16:39
So when did your own line come to your mind, and when did you make those connections?
16:43
I mean, having a brand of my own, especially at 25, is something I never thought would happen.
16:48
It was always a big dream of mine.
16:50
And I think, you know, when you get into a position like this where...
16:54
I'm granted so many different opportunities and I feel so blessed to be in this position.
16:58
I really want to do something that can make a change for the better.
17:00
And this brand's all about embracing the imperfections and stuff.
19:02
This is from
83:46
Fieri, right this way.
83:46
Well, we just started filming, so we haven't gotten too much.
83:49
But I think-
83:51
[laughs]
83:51
...
83:51
the scary thing is is it is gonna show a little bit more drama, but like realistic drama.
83:55
I don't wanna do like the manufactured drama.
16:43
Can you take me back to the moment when you were in second grade and your life essentially flipped upside down?
16:51
I've never talked about this online before.
16:53
I was kind of waiting for the right platform or moment.
16:56
I remember the day very clearly.
16:59
Paparazzi had shown up at my house, and my mom quickly kind of got me and my sister out of the house, over to our cousin's.
17:06
We stayed there for a few days, and I had no idea what was going on.
17:10
I didn't know they were paparazzi.

6 MINS LATER

23:27
First of all, like, hearing that you couldn't have people over for, like, sleepovers or get-togethers, like, because everyone else was so involved in this and this was, like, town gossip essentially, like, did it prohibit you from being able to actually, like, have your own opinion of the situation, or do you think it just, like, really amplified your feelings toward it?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.