Alix Earle
American media personality
9
APPEARANCES
9
PODCASTS
012
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Sep 10, 2026
Trump Causes Inflation with Air Force One Emergency Slide Incident and Canadian Import Bans | Matthew McConaughey, Alix Earle | Wednesday, September 9
33:10
A
30:50Alix EarleGUEST
Um, and you know, I was, I was comfortable with it, but usually I'm like being vulnerable with myself in like my bathroom talking about something, sharing some secrets, and it's just me and my phone, and now it's like me and my phone, and then some guy in the shower with like a big camera standing there.
Jimmy FallonHOST
Do you feel, is it a relief that you're kind of getting out there and being able to say it on your terms what you feel? And, or is it like, "I can't believe I'm saying this?"
A
33:19Alix EarleGUEST
You know, it's definitely like scary when you're being so vulnerable, and especially during such high emotional points in my life, but I am really proud that like I always kind of just like go with my gut and lean on what's like really going on in my life and how I really honestly feel, and I feel like that authenticity has been a part of my brand thus far, and I want it to continue to be.
A
33:40Alix EarleGUEST
So there are definitely moments where I'm like, "Oh, like I can't believe I'm talking about this or saying this," but I just, I enjoy connecting with other people through those human moments.
Hey Alix and Ashtin Earle!
12:29
12:45
13:01
13:16
Nick JonasHOST
course kevin did a reality show so he knows the balance of some real and then some things you have to sort of make amplify but um beyond the show have you guys had any any sort of big family fights before
Alix EarleGUEST
Like we, it's an interesting dynamic because my parents had gotten divorced and then, you know, They are remarried or my mom's still dating, but like they all hang out now and things, things were a little rocky at first.
Alix EarleGUEST
It wasn't like things didn't go down the best that they could have, you know? So there was some unresolved feelings I think for a while between us and our stepmom, my mom and my dad and stepmom and everyone.
Alix EarleGUEST
But of course there's still times where like, it just, you know, comes up, we fight, we sisters fight like no other I'm sure you guys know it's just like yeah fighting with your family there's something nice to it though because I'm like you can scream and fight with each other and say the nastiest things but two seconds later you're like okay like let's go okay
10 MINS LATER
Session 142: Alix & Ashtin Earle
A
14:51Alix EarleGUEST
I think going back and like looking back at the beginning of filming and it felt like I was always like in defense mode because Like I'm so used to having full control over like my content and what I put out and that's just like how I've always done things I don't even have anyone that helps me with like my socials like I just like to do it all myself and and so I think like stepping into something else where I'm like oh my gosh like they have full control over all this stuff and I'm like putting so much trust and intimate moments of my life like in the hands of other people felt so scary so I felt like I was always like on defense in the beginning, and then I feel like you just have to kind of, like, trust the process and let go, and, like, that was something that happened with the Alex Cooper stuff, is, like, in the beginning, they were like, we want to talk about this, like, whatever, and I was like, I told production, I was like, I'm not talking about this at all, like, first of all, it's irrelevant, that was, like, a year or two ago at this point, and I was just like, I'm not talking about it, I don't want to, like, there's no point in bringing this up, and then after Coachella, when everything, like, unfolded, it just, like, happened to be a part of the moment of when we were filming so I was like I'm just gonna like go for it and lean into it and I did but I think like I don't know that's like also something that stresses me out a lot that I'm like I don't even want to deal with it and like I don't even care I think it's just like that is a tough moment I'm happy like we captured and we're able to like get the behind the scenes of all the feelings and stuff but it's like
A
18:10Alix EarleGUEST
But it was, like, I don't, I think it just, like, I got into it from, like, just not the right, like, I, you don't feel this way from your podcast.
A
18:18Alix EarleGUEST
After, like, six months, I was, like, oh, my God, like, I feel like I'm exploiting every part of my life in, like, a way I don't want to.
From Influencer to Founder: Alix Earle’s Next Chapter
34:26

Reza SatchuHOST
But walk me through sort of w- do you imagine this company having lots of different products, or do you see it focused on skincare exclusively? Like, give me a sense of what does the dream look like for this brand.
A
34:38Alix EarleGUEST
We are definitely looking to launch other products, and the tricky thing with skincare is because you have to formulate, test how the formulas are gonna work together, and then test out if they work on your skin, which takes a few months at least.
A
34:53Alix EarleGUEST
So I mean, we're looking at products right now for even 2028 and, like, just, you know, starting to product map and also just innovate what we can do in the space.
A
35:02Alix EarleGUEST
And I mean, I definitely want to create more in the skincare world because there's more than these four products that I think, you know, you should use on your skin and other things that I use as well, so I'm really looking forward to that.
A
36:48Alix EarleGUEST
... because you knowThe second you launch and, you know, it's our first time around with getting orders out of the warehouse and just everything on the distribution side as well.
A
36:57Alix EarleGUEST
So we haven't gone through that process yet, and we're gonna be going through it in real time with a bunch of eyes on us.
A
37:03Alix EarleGUEST
So I think that's also intimidating going into this launch as well, is just knowing that if there are kinks we have to work out, you know, it's like you might be too late 'cause, um, you know, you can only launch once, and people only get a first impression once.
TODAY May 12, 3rd Hour: ‘I Am Not a Robot’ Details Year-Long A.I. Experiment | Alix Earle on Sports Illustrated Swimsuit Cover | Emily Blunt Shares an Important Message
19:06
20:06
Alix EarleGUEST
I found out right after we finished the shoot, which usually isn't normal for finding out you're on the cover, and I was determined to keep this a secret, um, just because me and all my friends have pretty big mouths.
Alix EarleGUEST
There was, there was no like buildings or anything around, and it was just a stunning day.
Alix Earle on The Power Of Saying No | GREAT MOMENTS
2:20
2:30
2:39
2:45
Alix EarleGUEST
Like, being in the city of Miami and, you know, we're going to these like pool parties and then to a club, and then it's on a boat, and then it's like, just everything we're doing just seems so surreal.
Alix EarleGUEST
So I really started just storytelling of like my senior year of college, what I was doing, continuing to post about like my acne, bringing in my friends.
Alix EarleGUEST
Um, and it was really like through the fall, I started to grow an audience and grow followers.
Alix EarleGUEST
And then I think it was when I went home for the holidays, November, December, it like just hit a spike, and I just like couldn't believe what was...
7 MINS LATER
March 30: Catching Up With Alix Earle | The Real Housewives of Rhode Island on Series Premiere | Is My Plant Dead?
16:39
16:43
16:54
Matt RogersHOST
So when did your own line come to your mind, and when did you make those connections?
Alix EarleGUEST
I mean, having a brand of my own, especially at 25, is something I never thought would happen.
Alix EarleGUEST
I'm granted so many different opportunities and I feel so blessed to be in this position.
Logan Paul TRASH TALKS Tom Brady, Visibly Upsets Alix Earle, Ray Roasts Mike LIVE
83:51
Alix EarleGUEST
the scary thing is is it is gonna show a little bit more drama, but like realistic drama.
Alix Earle: Secrets, Sex & Scandals (FBF)
16:43
16:59
23:27
Alex CooperHOST
Can you take me back to the moment when you were in second grade and your life essentially flipped upside down?
Alix EarleGUEST
Paparazzi had shown up at my house, and my mom quickly kind of got me and my sister out of the house, over to our cousin's.
6 MINS LATER
Alex CooperHOST
First of all, like, hearing that you couldn't have people over for, like, sleepovers or get-togethers, like, because everyone else was so involved in this and this was, like, town gossip essentially, like, did it prohibit you from being able to actually, like, have your own opinion of the situation, or do you think it just, like, really amplified your feelings toward it?

