Alison Dean
Marketing strategist and founder of The Peppermint Group, providing fractional CMO and business transformation services to SMEs in Australia
2
APPEARANCES
2
PODCASTS
Jul 8, 2026
18 MINS LATER
Simon DellHOST
We're all starting to tap into it, and all it's going to do is just create the same, same, same, but different.
Alison DeanGUEST
be a bit sneaky about this question because I feel like it's not a creative piece of work.
Alison DeanGUEST
It's a marketing piece of work that allowed me to change the way that I looked at marketing.
Alison DeanGUEST
So there was a guy who's got a fabulous book, Building a Brand Story, and his name's Donald Miller.
Alison DeanGUEST
And I'm using this question as a way to To kind of look at how most brands go out into the market and talk about their marketing.
Alison DeanGUEST
They talk about who they are and why they're different and how amazing they are.
6 MINS LATER
Nell NakkanHOST
Can you talk me through some of the strategies that you designed for both and how they differ?