Mm.

So they've been doing this type of work in a very organized way for a while, which is a great- Mm-hmm ... treasure trove for us to kinda learn from, to observe, um, and to kinda tweak, right? Mm-hmm.

As we start on our journey.

And so I think what happened on that leadership visit was everyone saw this amazing ... kind of package, right, that Northwest Arkansas has created- Mm-hmm ... for the people of the region.

Mm-hmm.

And Bill has built this regional capacity across all these different facets, whether it's culture, whether it's infrastructure, whether it's housing, all the things that they've been working on, and even securing those longer term commitments from people like Walmart to then- Mm-hmm ... come in and rebuild or build that brand new headquarters and make those investments.

And the community leaders who started LURE went and were very inspired on that visit.

Yes.