Skip to main content
Alice Newnham

Alice Newnham

Aug 11, 2026

6:10
Have you noticed shifts in what clients value now in Yonce over the past few years?
6:16
I would say they are looking for more experience-led charters.
6:21
I think prior, I mean, I'm talking about maybe 10 years ago, there was more of an emphasis on, I want the biggest and shiniest and brand new boat, and I don't really care about anything else, and I want to be seen in certain locations.
6:35
And while that is the case for some charterers, and that's absolutely fine, that's what you want to get out of your charter, I do see a lot more people putting an emphasis on How are the crew on board? How's the experience? I don't necessarily want to be around the crowds.
6:50
I want to be in a location where it's a little bit more hidden, a little bit further away.
6:55
They're looking for more experience led with the crew, but also family time.
7:00
They're looking to sort of reconnect with their family, with multi-generational families or couples looking to connect again.
7:22
What are these different groups prioritizing in different yachts?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.