But what they've done is they had a lot of information there about the market, about these competitors doing this, we're doing this but there was nothing that was relational so they were talking about their their opportunities but none of none of it was relational to yeah but in comparative to what and to who so they had all these competitors all around saying that they're doing this they're doing this but what's the relation where is where is it going and i thought that When you think about relational dynamics, thinking about actually what's the interfaces, what's the connections, where is that going on a sort of default trajectory or how could that be not interfered with, but how can we shape that trajectory?

This is very interesting and very common.

You see organizations talking about certain market and they look at other opponents, what other people are doing.

And there's really multifold here.

First of all, I think the relation is not just relation to other people in the field, it's a relation to the field itself.

And in society, in human systems, Very often we forget that the field is changing itself very much and a nested field.

So a market is never just a static market.

That is not true.