If your business were to take you to couples therapy, or if you were to take your business to couples therapy, what do you think it would be all about?

So I went back and forth quite a lot on the different things that I could say here, because I feel like my business would take me to couples therapy for quite a lot of things.

But the thing that I kept coming back to was...

Basically not taking my own advice.

So my client's advice, but not taking it myself.

And that could be across so many different things.

So the way that I was thinking about it would be that I tell my clients to, if say for example, they have a low ticket product that they're selling through ads, I would say, make sure you have your email automation set up after that low ticket product so you can upsell to your main paid service.

So in a way, psychologically, there is a way to like make it better for people pleasers.

Can you explain the Warm Audience Builder a bit? Like, what's included? How did you decide what to include? Who's it for? Like, what's kind of the transformation? You can kind of take us through the STAR Offer framework, so specific audience, transformative outcome, attuned audience, and then repeatable results.

So the Warm Audience Builder is for service providers who want to build their email list, but not just build their email list with leads that are gonna go nowhere.

It's building their list with people who are actually gonna take action.

So the funnel is also part of this.

So what I do in the Warm Audience Builder is I would set up Meta ad campaigns.

So these are optimized for leads.

So the client would come to me with a lead magnet.

Mm