and then at what point did you suddenly think actually this is the direction I want to go was it more you noticed a gap and art intelligence came about and can you tell us a little bit about that

Yeah, absolutely.

So I think it came about really quite organically.

So I took some time away from full time work in February of this year.

And I just wanted to have a bit more headspace because I knew that I sort of wanted to go in a slightly different direction to working in galleries full time.

um and i just quite i found myself uh coming back to the reasons as to why i left um so that was sort of ruminating on that on one side and on the other side i was beginning to do a to do a lot of ai integration in my personal life just for systems and tools and take the opportunity of not working full-time at that stage so there are those two things kind of muddling along And the newsletter, which I launched on Substack in April this year, was just a way that I wanted to share my thoughts and my learnings, both of the state of play as I saw it of... tech and AI integration in arts organizations, but also different strategies, different ways of uplifting one's own, you know, kind of tech environment.

So it was more of just an experiment for myself really in a way to keep my mind a bit busy, I think, while I was trying to figure out what my next steps were.

Yeah, that's really annoying, but I understand some people like it.