I

think for us, a lot of it is around, you know, progressing from being a very sort of like basic email tool to something that is like much more automated and something that's going to give you the data insights that you need.

Because what we kept hearing time and time again is I'm really frustrated.

I have a small team.

They're stretched thin.

I don't really have necessarily the bandwidth to manage all of...

the processes that I need to manage.

I imagine how