And Ali, to kick us off, could you talk to me about your company and your role?

Yeah, sure.

My company is Ketobiotics.

I'm the founder and CEO.

So very simply, Ketobiotics, we help companies develop probiotic and gut health products from supplements through to functional foods and beverages.

So I guess imagine if you're a supplement or food and beverage brand, you want to launch a new gut health product or a product containing a probiotic or another type of biotic fibers.

You know roughly what you want the product to do.

And how do you think companies can attract investors effectively?