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Ali Ajmal

Ali Ajmal

E-commerce entrepreneur and founder of Exotique; University of London LLB graduate and marketing professional

Jun 17, 2026

7:03
Any lesson that you've learned? Any regrets?
7:08
Definitely.
7:09
I think when I started my business, I was in my first year of university.
7:13
I was doing my LLB and I remember it was my birthday and I got some money from my relatives and that's how I started off my business.
7:23
But as I grew, I needed more money to spend on advertising.
7:28
I needed money to spend on packaging.
7:30
So I asked my mother to lend me some money and she was like, You're going to waste this money.

14 MINS LATER

21:31
What have you been doing to safeguard your business for the future?

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