money,

and I've never taken that lightly.

Like I said earlier today, Seth, it's foundational.

The first goal that we have is to make money and to be in the black every year, to come up with a budget projection that gives us the opportunity to make more money than we spend by at least – I won't get into the X's and O's of it, but by a significant amount, I would say.

We know, as the publications department, we're never going to generate enough money that the Yankees are going to suddenly say, hey, you know what? We're going to go sign this player.

It's not money like that, but it's enough that...

It's enough that there's never a reason to look and say when they're going through the pandemic and every team is bleeding money because there's no fans in the ballparks and they're paying all the players' salaries at 100% or whatever.

What are you seeing in the classroom as far as student interests, but also their strengths and weaknesses, and how maybe someone listening to this show make themselves stand out in a similar sports administration classroom and program?