Wh- what were the other niches? Like, you guys definitely were huge in fitness, but then were there other content niches that Calai App- Calai, like, applies to that you also did influencer marketing?

Yeah.

So obviously we had fitness.

We would kind of break that down into a couple of different niches.

So it would be, like, bodybuilders, uh, kind of like the gym bro niche.

Uh, then we would have, like, women's fitness, and then we would have weight loss creators.

Um, so that was kind of, like, four sub-niches within that fitness niche.

So do you guys have a huge t- like, outreach team that's just, like, spamming every person on earth? Or, like, h- uh, like, how do you, how do you operationalize a, like, a team?