So without further ado, tell us about your journey and how you find yourself having set up this wonderful business.

Yeah, no, well, yeah, thank you for having me.

Yeah, it's a bit of an unconventional story, I guess, but my background was in biochemistry and biological chemistry.

And then I always wanted my own business.

So we were looking at the market at the time and there was a big shift in consumerism, secondhand buying, charity shops, Depop, that sort of thing.

And the one thing that you can't buy secondhand is underwear.

And it's also one of the most thrown away items of clothing.

Although I haven't got a science brain, I did find when we had a previous conversation, I found that very, very interesting.