How does the empathy picture, if I can put it like that, how does it look overall compared to the last survey in 2024?

Yeah, the Empathy Index was launched two years ago, and this is an exciting opportunity for us to begin to track changes over time.

Attitudes have remained more or less the same for many forms of animal use that we've been tracking, but there have been a few statistically significant changes from 2024.

So the largest shift that we've seen in attitude is on greyhound racing.

Back in 2024, the survey found that 55% of people believe watching greyhounds being made to race was either somewhat or completely unacceptable.

That's now risen to 60%, making a very positive shift in the right direction.

This change in attitudes hasn't come out of nowhere.

But then I come back to a question that I always find comes up in these conversations is, are people being a little bit hypocritical here? And I know that's a really big question to ask and quite a divisive question, but Alex, empathy or hypocrisy? What do you see?