You're hilarious.

I definitely see an increase in value-added products for the industry.

A lot more focus on what Delicious items can be made in the state of Iowa, that local community really coming together to support those small mob and pop stores, those small local dairies, the shops included.

And a lot of those shops that we visited, they had other products from other local areas surrounding them.

So it really felt like a failing to the community as well.

So I just see the industry growing significantly.

I see the value of a cow increasing.

But are you seeing quality as the driver?