Can you tell us a little bit about that role and kind of the experience you took away from that?

Yeah.

So I had interned with the USDA AMS Livestock and Grain Market News the last two years of college.

And then I had a job offer right out of school to go work for them.

And, you know, the biggest part of what that branch does is and what I did out of the gate, you know, You know, you sit in sale barns across the country and keep up with the price of feeder cattle.

And so I right out of college went to Sioux Falls, South Dakota, and was in the sale barns there in Sioux Falls.

I lived there for 10 months.

And correct me if I'm wrong, but your new title is Director of Commercial Relations and Producer Education, correct?

Would you say that there's like a sweet spot between doing that and then adding new genetics and how do they, how would a producer balance those two things?

Yeah.

I mean, it, it is a, a sweet spot and i'm not going to tell you there's a great way what i've seen work especially if you're new to the business because like in any business when you're new you don't know what you don't know working with those people that are they're dealing with the same problems i am in my environment you know in the southeast we deal a lot with fescue and you know fescue is not the worst thing in the world it offers a lot but you just got that you have to know how to manage it and it's the Same in the other regions of the country.

You've got some things that fit your environment really well and some things you have to deal with.

In North Dakota and up that part of the world, you've got to deal with a lot of snow, calving in the snow and how you manage that.

We don't have to.

So I get back to, I mean, it's working with those people.

And I know EPDs, you know, we're not talking about registered cattle, but even in the genetics that make up those commercial females, how would you recommend they balance the data and the phenotype?