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Alex Thompson

Alex Thompson

Founder of On The Kusp, a UK email marketing & launch agency for creators and entrepreneurs; scaled the agency from freelance copywriting to £500K+ revenue through inbound LinkedIn content.

Jun 14, 2026

2:27
But is there one that jumps out? Maybe one that was one of the harder ones to swallow as well.
2:33
Yeah, 100%.
2:34
It has to be the power of delegating and trusting your team.
2:38
There is no point in building a team of people to help you if you don't accept or trust their help.
2:44
And I'm a perfectionist, like not in the good way.
2:49
It really hinders a lot of what I do with perfectionism.
2:52
I'm literally in therapy to try and sort it out, make it easier to deal with.
5:32
I'm kind of wondering if there's anything out of what you have learned from this that has helped you, in your opinion, with the pitching and that initial stage of client relationship.
13:44
Mm.
13:45
And also, it just made sense to me in terms of what I'm building towards as well, because I think that even if you don't want to sell your business, if you build it in a way where you could sell it one day, it's only gonna make your business better.
14:03
'Cause if someone comes in to buy your business, they're gonna wanna see good staff, good team members.
14:08
They're gonna wanna see systems.
14:10
They're gonna wanna see processes.
14:12
So even if you don't wanna sell your business one day, having those things is, is good and worthwhile to do anyway.
14:19
So it was that kinda thing as well.
14:42
Yeah.

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