... from working with these latest clients?

I'll quickly visualize it.

I'll scribble it, and for those of you listening, [laughs] the voiceover should be clear enough, and if not, A- Aidan is gonna stop me, right? So I'm gonna talk about how modern companies develop, test, and iterate value propositions and how AI actually plays into that and what you need to do.

You need to do a lot of homework so that you can use AI well.

And from everything we've seen in practice, the human still has an important role to play even when at one point you are gonna use agents.

But so everything starts with an opportunity.

The opportunity could be in technology and science, whatever, but also, you know, the assets that you have.

Maybe you'll take us through what they mean.

What does your work look like day to day?

It's a mix.

So Strategizer, the company, is still at the core.

And building a platform is still the core thing we want to do.

But one of the things we realized, and it was an interesting experience in entrepreneurship, there was no real market for that type of software, B2B, creating strategy software.

So that is still in the coming, and we're getting a pretty good idea and moving towards the right direction.

But it turned out that the thing that companies bought most at the beginning, while we're building this market, is actually online training.

When you sit down with big companies or any company, I'm assuming because you're so passionate about the business model concept, do you map it out in your head? If you're sitting next to a guy on a plane, and he's like, yeah, I run this $100 million a year company, what are the questions you're asking him to reverse engineer? And I don't know, do you do that? Oh, for sure.

How do you see companies successfully integrate that and use it as more of a living document rather than something that is set in stone?

Yeah, 100%.

And you're pointing to, you know, the fact that a tool is a tool.

So it's just like a modern business plan.

The tool itself does something really well.

It helps you have a good conversation in a workshop.

But if that's all you do, you're not going to go very far.

have an idea for a service that removes spam from a platform right that can be abysmal like how do we go around and do these initial talks and experiments and how do we help our potential customers quantify that pain because in the end they have to turn around and sell it internally before they shell out a few hundred to take your platform