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Alex Okeke

Alex Okeke

Head of Talent Management at YBNL Nation Entertainment; music executive and manager for Afrobeats artists including Olamide, Fireboy DML, and others.

Jul 25, 2026

AdoraHOST
14:27
How do I build my artist in four or five steps? What would that look like?
14:32
So it would speak to two different people.
14:35
So there's the first set of people who want to go into it.
14:39
who want to become creative anchors.
14:44
Because no matter what it is, you're an anchor, you have to become an anchor to the creative.
14:49
And you can have that in different ways, from management, to labeling, to ownership, to partnerships, et cetera.
14:57
So the very first thing you have to do is decide two things.

8 MINS LATER

AdoraHOST
23:08
you know, what has that balance been between I can support this person's dream and this person's journey, but I can also make sure that I'm finding my own creative expressions, my own outlets.

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