Do you have a perspective on nutraceuticals? Have you learned anything? Is there something we want to know from you on this?

Yes.

I mean, this is one of the two big frontiers that we see in beauty and personal care.

I think so much of the past 10 years from a just market driver perspective has been driven historically by premiumization and geographic expansion of these products globally.

And That has taken place within the existing, you know, products that, you know, hair care, body care, skin care, bi-topically.

What, you know, we are, you know, really focused on as a frontier are like the biggest beauty brands, right? expanding how beauty is delivered to their customers through ingestible products, like the nutraceutical ones that you mentioned, also through more medical aesthetic type products.

So this is a sort of systematic expansion of like these beauty products offered by these beauty brands rather than by a uh you know right now like really fragmented set of players it's sort of like you know the companies that make products that you're applying topically and then there's you know i think it's like hilarious actually that the you know biggest like beauty uh supplement companies are the ones that make like the Clorox wipes that, you know, I buy at Costco and like Purina dog food.

Will you tell us about this protein, maybe why it's compelling in beauty? And what makes biotech elastin any different from something we could get from a different source? Yeah.