
Alex London
Chief Marketing Officer at G2, the B2B software review platform; previously Head of Digital at Zoom and 8+ years at Expedia Group.
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Sep 3, 2026
Why Human Verification Beats Watermarks in the AI Era | Alex London, G2
2:25
2:31

Alex LondonGUEST
As you mentioned, I posted something a few weeks ago about Claude using watermarks for AI content.

Alex LondonGUEST
And I think what stuck with me the most is more that folks are asking the question, I know something was AI generated, but who's vouching for it? As you think about it, look, a watermark tells you where something came from.
