So, uh, can you tell our listeners a little bit about what that process is like and how, um, you go about thinking about what, you know, the end-to-end of that looks like?

For sure.

Yeah.

There's, there's multiple parts to a brand, right? And I, I think from a 30,000 foot view, uh, a brand is not just what it looks like, but it's also the experiences you have with the people, uh, that are part of that organization.

And so, you know, from a soccer point of view, like the brand's experiences, your touch points with the ticket sales staff or customer service, merchandise, um, you know, what is it like being at the game, um, the athletes, all of those things, that experience part is part of the brand.

And, uh, where I come in is sort of the, the visual identity, and, um, the visual identity is something that isn't just a logo, like you said.

It's multiple parts.

So, and, and to k- to keeping with the theme of soccer, uh, what do you think about the future of our teams here and, and soccer in Richmond and City Stadium? Uh, what, what needs to happen? What, what do you think's gonna happen?