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Alex Cartwright

Alex Cartwright

Founder & CEO of HotelSHIFT Capital; economist and Associate Professor at Ferris State University

Jul 15, 2026

2:41
It is certainly
2:42
it is a specific niche.
2:43
And that is that's a that's a virtue.
2:47
That's a benefit.
2:49
And it is certainly not the case that I. kind of closed my eyes and thought, we are going to go be in the hotel business.
2:57
And we're going to go and try and find crappy hotels that can become apartment.
3:03
I didn't conceptualize it that way and then go out and do it.

8 MINS LATER

11:18
Like what makes you think that this is a good hotel for this? That's great.
40:08
So if you want to actually take advantage of what you're hearing today, what you want to be understanding from what Alex is sharing is what is his mindset? What is his thoughts? What is the frames? Because that creates the action there, right? And what was your frame about raising money like a couple years ago? And what is your frame about raising money now? Has that changed?
40:32
Yeah.
40:34
Yeah.
40:35
Money is everywhere.
40:36
Money is unlimited.
40:38
If you have a good deal, you know how to present it.
40:41
You get out there and get the money.

10 MINS LATER

51:00
What type of people are you working with right now? We're looking for.

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