
Alex Box
Dr. Alex Box is a British multimedia makeup artist and former creative director of Illamasqua, now working with AI beauty through her V-Metics project.
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Oct 7, 2026
Dr. Alex Box - Multimedia Artist and Visionary, PT. 2
0:47
L
0:25LindseyHOST
Can you explain to our listeners what VMedics is and why you created it?

Alex BoxGUEST
I have always had an insight into what companies are doing, where things are going, what is going to be enabling for people and not reductive.
1 HR 22 MINS LATER
L
82:43LindseyHOST
How do you feel one would go about discovering those many spaces of themselves, especially as an artist?
Dr. Alex Box - Multimedia Artist and Visionary, PT. 1
5:42
5:59
6:40
L
5:41LottieHOST
Yeah.

Alex BoxGUEST
I had a, a really sort of hunger for art very early on, um, which was really fanned, the flames were fanned by my dad, who, w- is not an artist, but was very drawn to the creative world.

Alex BoxGUEST
He was a s- a cyclist, um, and a very good one, athletic kind of level.But cycling in the '60s, I now found out, because I always think, "Why is he so alternative?" And he said, "Well, that cycling was an alternative, almost kind of unusual pastime." And he was drawn to, um, so many people that were in a sort of quite subcultury, um, you know, like vegans and life models and, uh, I would say sort of quite extreme, um, you know, he had, he, he was in SAND and he was in Greenpeace, and he used to be very ac- like an activist.

Alex BoxGUEST
And, um, he saw in me that, I, you know, I had that same kind of inquiry of why all the time and, and I think he, seeing him question everything from politics to religion to, to society, I... and, and being surrounded by all these creative people, he saw that in me and definitely he took me to the art shows.
49 MINS LATER
L
55:42LottieHOST
Time to play.