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Alex Adams

Alex Adams

Founder of Darling Crackles hospitality marketing agency, Eat Drink Play lifestyle publication, and Secret Foodies event company in Sydney

Jul 14, 2026

17:40
Mm
17:40
... started on my own.
17:42
And then I, yeah, had, I'd...
17:44
There's a, um, someone I'd worked with before doing some events, um, come from a chef background, but also had quite, quite a good knowledge base of marketing, and I approached them and said, "Hey," you know, over a glass of wine, we, I, we did an event together, and I said, "We should start a business together." And we did.
17:59
So we started Darling Crackles, um, as 50/50 business partners, and I still owned Eat Drink Play and Secret Foodies, so I was like, "Cool, I've got this, this base.
18:08
We can do this." And I think w- we started the agency within four months, I think, COVID hit.
18:15
So that was obviously a big pivot.

8 MINS LATER

26:46
Yeah

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