So where are hotels leaking money with IT infrastructure at the moment, Alessandra?

Well, there is a lot that needs to be said.

As part of these roundtables, I've been speaking with a lot of hoteliers and then we carried out some audits with those hoteliers.

And it seems like we are very led by the new shiny tools.

We talk about AI a lot today.

But then we don't go back and look at what underpins all that technology.

So you may have the new Shiny app and the AI and the cloud-based systems, but then are you operating with them at the maximum and benefiting from all the functionality? If your infrastructure is not correct, then you may not have a secure environment where all this cloud-based technology sits in.

You know, how important is that specifically for the hospitality industry?