So tell us, how did you get into that? How does that tie into sleep for you? And give us the whole backstory.

Yes, that's correct.

Yes.

So I'm a high-performance entrepreneur's coach.

I'm a coach.

I'm a coach for high-performance entrepreneurs.

And I am also the co-founder of Kingdom, which is a faith-based platform for leaders, entrepreneurs, coaches.

From the National Sleep Foundation, when you were working with them, can you tell us, like, how did you even choose to work with them in the first place? And what types of things did you learn when you were there? Give us a little bit more on that one.

But for the most part, it's just a never-ending process to just constantly be hiring people to learn.

Yeah.

No.

And I think that something you said at the beginning, it was very important for me to learn because I think that the way that I was approaching learning copywriting, you know, I think that there are some things that you cannot learn unless you have a client that is spending like big money on ads.

Right.

And yeah.

For me personally, something that would happen early in my career is that I would deliver copy like back when it was like emails.

Clients come and go.