I'm like, it can mean a lot of different things.

And that's been hard for healthcare systems to adjust to being consumer-centric, right? And because it's, you know, historically, you know, a lot of times when I talk to our leadership team or any of our, you know, patients or managers or, you know, whatever the case may be, you know, I remind folks that if we're going to be successful, you know, and there are disruptors out there trying to take bits and pieces of our business away, which is always going to happen.

But if we're going to be successful, we have to embrace, you know, interacting with our patients.

And we have to interact with them in ways that they want to.

There are still a handful of patients out there that want to talk on the telephone, but very few of them, right? They don't want to call and schedule.

So, and I always remind folks that, you know, Later today, I'm on a flight.

When I booked that flight, I didn't call, you know, the airline.

Now, the devil's in the details of how You know, how do you get the X's and O's to work out? But just how do we make that shift in general to include sick care and elements of prevention? And we understand like a health system plays a role in both.

I'm like, it can mean a lot of different things.

And that's been hard for healthcare systems to adjust to being consumer-centric, right? And because it's, you know, historically, you know, a lot of times when I talk to our leadership team or any of our, you know, patients or managers or, you know, whatever the case may be, you know, I remind folks that if we're going to be successful, you know, and there are disruptors out there trying to take bits and pieces of our business away, which is always going to happen.

But if we're going to be successful, we have to embrace, you know, interacting with our patients.

And we have to interact with them in ways that they want to.

There are still a handful of patients out there that want to talk on the telephone, but very few of them, right? They don't want to call and schedule.

So, and I always remind folks that, you know, Later today, I'm on a flight.

When I booked that flight, I didn't call, you know, the airline.

Now, the devil's in the details of how You know, how do you get the X's and O's to work out? But just how do we make that shift in general to include sick care and elements of prevention? And we understand like a health system plays a role in both.