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Albert Assad

Albert Assad

Serial entrepreneur and Founder & Managing Partner of Atlantic Consulting Solutions (Atlanta), creator of the 3Cs real estate/business program and Wharton General Management Program participant.

Oct 8, 2026

10:12
I like a good founder story.
10:14
Yeah, no, I, I do too, uh, and I love starting with why, right? And, uh, inside the city would be very proud of us, right? Um, starting with why I think reveals a lot of who the organization is, right? And when, when we started a Northgate Fund, really there, there are two main reasons why we started.
10:30
I like to say one's very practical and the other one is strategic.
10:34
The practical side is because there is, there is supply and demand.
10:39
There is a large opportunity in Northern Georgia where the, there are not enough sponsors to be able to satisfy and execute on all the development that is needed to take place in Northern Georgia.
10:54
Also, it's too regionally specific for large scale funders, um, to come in because they, they prefer the, the more metropolitan, uh, core areas.
11:08
And at the same time, they don't understand the local dynamics, which can be pretty complex, right, when you're talking about smaller town development.
12:24
Mm
10:12
I like a good founder story.
10:14
Yeah.
10:14
No, I, I do too, uh, and I love starting with why, right? And, uh, inside and sitting would be very proud of us, right? Um, starting with why I think reveals a lot of who the organization is, right? And when, when we started a Northgate Fund, really the, the two main reasons why we started, I like to say one's very practical and the other one is strategic.
10:34
The practical side is because there is, there is supply and demand.
10:39
There is a large opportunity in Northern Georgia where the, there are not enough sponsors to be able to satisfy and execute on all the development that is needed to take place in Northern Georgia.
10:54
Also, it's too regionally specific for large scale funders, um, to come in because they, they prefer the, the more metropolitan, uh, core areas.
11:08
And at the same time, they don't understand the local dynamics, which can be pretty complex, right? When you're talking about smaller town development.
12:24
Mm

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