So do you often see that when you think about the customers that you're working with or you're talking to them, do you bring that through that they need to be really thinking about their culture in that redesign?

Yeah, and culture's interesting as it lines up with a recruitment process or even employer brand full stop.

You've got the true...

You've got an EVP for an organisation as it's written down.

You've got the true... employer brand as it's enacted, how people behave, how people present themselves, how people communicate.

And then you've got the policy employer brand of what the career site looks like and what our job adverts look like.

And there's rarely a perfect Venn diagram where all those circles line up with each other.

recruiters wholesale.