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Alan Valicenti

Alan Valicenti

Partner & Chief Growth Officer at We Are Palta, a design and marketing agency for deep-tech companies; founder of Glamit (sold to Accenture).

Jul 20, 2026

AlexHOST
22:30
Apply today at www.joinftw.com-hub.
22:38
Great question.
22:39
So at some point, uh, we were ready to start shipping samples.
22:45
We had samples ready.
22:47
The, our red product was working well in the lab, and we started reaching out companies trying to say, "Hey, do you want to test this product?" And, and we got a lot of lack of interest, and then what we decided to do was a professional photo shoot.
23:03
And with that professional photo shoot, we created this brochure that we started sharing with companies.
23:10
We took some examples from the industries, uh, from other companies producing colors, and, and we tried to do a brochure that it still had our style, but also was-- it had a similar style to, to what the industry used to.

7 MINS LATER

AlexHOST
29:59
You know, and for, for them, money is a driving point, right? So how do you have that conversation? What should a company expect when they're talking-

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