
Alan Valicenti
Partner & Chief Growth Officer at We Are Palta, a design and marketing agency for deep-tech companies; founder of Glamit (sold to Accenture).
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Jul 20, 2026
On Treating the Raise Like a Sales Process, 110-Slide Data Room, & Turning Complex Into Compelling
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23:10
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22:30AlexHOST
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Alan ValicentiGUEST
The, our red product was working well in the lab, and we started reaching out companies trying to say, "Hey, do you want to test this product?" And, and we got a lot of lack of interest, and then what we decided to do was a professional photo shoot.

Alan ValicentiGUEST
And with that professional photo shoot, we created this brochure that we started sharing with companies.

Alan ValicentiGUEST
We took some examples from the industries, uh, from other companies producing colors, and, and we tried to do a brochure that it still had our style, but also was-- it had a similar style to, to what the industry used to.
7 MINS LATER
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29:59AlexHOST
You know, and for, for them, money is a driving point, right? So how do you have that conversation? What should a company expect when they're talking-