Well, I guess for those maybe that aren't as familiar with you, with Sal Baltimore, with Baltimore Watch Company, maybe take us back, I guess, starting with you personally, like, when did you first get interested in watches? And how did that lead to you deciding, you know what, I'm going to start something of my own in this space?

Yeah, so, like a lot of people, you know, I got my first watch when I was 10 years old.

It was an orange Fossil watch.

I still have that thing in my office, actually.

And I loved it.

For some reason, it...

It created that rabbit hole, you know, that we all fall into.

So this is that bigger picture that I talked about at the beginning of that only when you peel back the young in behind your company, do you start to find these things? Tell me how that came to be? At what point did you decide? Was that always a vision that you had from the beginning that you wanted to be more than just a brand owner and sort of become an underlying infrastructure for the broader ecosystem? Or was there a moment in time where that sort of clicked with you and you saw that opportunity to take on that journey.