What do you m-make of that?

Yeah, I mean, I, I think that there's a version of that that's true, but it means a complete transformation of your business model over time, and we don't have great records on people transforming their business models, right? So I think probably professional services is somewhere between retail and, uh, newspapers.

So retail, I point out in the article, much lower, right? It took Amazon fourteen years, I think I said, to get to ten, twelve percent of, of, uh, commerce and, and for, or for, uh, e-commerce to become ten, twelve, fourteen percent, something like that of, of, um, of all...

I-I'm sorry, that-that's incorrect.

So it was-- It took about twenty years, and it was about a point a year that went to e-commerce, right? And then Amazon, it took them something like eleven years to overcome Walmart or something like that.

So anyway, it was just the point being, I can't remember, I'm not quoting the statistics well, but it was a slow march, right? And, um, I think to some extent that's what you-- professional services owners are hoping for.

I think what we saw though along the way was the writing was kind of on the wall, and so a lot of the mid-tier mediocre players just went out of business.

YC used to be run by Sam Altman, right? [laughs]

and he has a brand new company called rustproof.ai oh alan welcome and tell us what rustproof is

yes i still own a company they're running the government contractor a step down a couple years ago now and uh Originally, it wasn't really focused on AI, but very quickly, I was doing some business coaching and kind of thinking through how to grow small businesses.

And so over time, though, AI really became central for me.

And I went way down the rabbit hole, and I had not seen the sun since.

And so I started on Rx, kind of first for coaching, kind of evolved into training owners on AI.

I'm still doing a little bit of that.

But out of my journey, I kind of came to this conclusion, which I think we'll talk about toward the end, that AI is not going to be necessarily just a training issue.

Right.