If

you're going to chase authenticity and kind of pursue excellence, ultimately, you're going with the money is going to come because people are going to see it.

Right.

So being authentic.

And so our thing, our real approach was we've been coming to these mountains for a long time.

We like this area.

We know this area.

Um, what are some of the, what are some of the ones that as somebody who's listening to this to think, man, you know, what, what, what did you guys do that would been something that, you know, that you would do different or something that caught you by surprise?