well my uh last set of questions uh i think tied to production um hey do you do any production but alternately what are you seeing around production in terms of um the willingness to spend or the expectation for delivery especially given uh what ai can do on that side

We do do production.

We have a production team.

Production is kind of in a couple of different areas for us as an agency.

So there are kind of, you know, large scale production where it's, you know, I guess if you think about the old days, it's like TV quality production.

You need to have a high level of production quality in that work.

And so we have producers who work with outside production companies, directors to do that kind of work.

So you mentioned the studio tool, but can you tell us a little bit else, a little bit about the additional investments that you're making in AI tools and how they're embedded in creative?