
Al Dewar
Creative Director at Character Options, the UK toy manufacturer behind the official Doctor Who action figure line, and a frequent guest on Doctor Who podcasts.
5
APPEARANCES
1
PODCASTS
012
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Nov 4, 2026
Doctor Who 2026 Character Options - Fourth Doctor Vortex Review with Al Dewar
30:37
31:04
S
30:21ShaneHOST
In a back garden

Al DewarGUEST
Yeah, so here are some questions that have come from various people and I will be mentioning them.

Al DewarGUEST
Beyond the undoubted success this has been, the 2026 Build-A-Figure, which in his opinion fully endorses the approach from a commercial perspective.
45 MINS LATER
M
75:52MarkHOST
Yeah, that'd
Doctor Who 2026 Character Options - Build a Figure Set 3 - Liz & Primord Review with Al Dewar
34:11
35:03
35:26
M
34:09MarkHOST
yeah yeah

Al DewarGUEST
um or to her husband so we'd have had to go to them but i'm not sure with the previous sculpt if it if it even ever got that far i don't think i'm not 100 sure it ever got as far as actually being submitted and approved but i mean we had we had the tooling model so In the back of my mind, I think my thinking would be that we would have had approval by that point because it would have been unusual to sort of go with that.

Al DewarGUEST
It sounds more complex than it needs to be, but in essence, I think it gets to the relatives via... an agent, whether that was her old agent who was still dealing with stuff, because sometimes post passing agents do still kind of act as a sort of agent up front.

Al DewarGUEST
They're essentially just channeling stuff to various people, or it could have been submitted to the BBC to the next of kin.
Doctor Who 2026 - Character Options Build a Figure - Fifteenth Doctor Set - Review with Al Dewar
16:34
16:48
16:55
17:09
M
16:34MarkHOST
[laughs]

Al DewarGUEST
And I, I chuck it together, and then Jason takes that, and he turns it into more polished, uh, presentation which, which looks more the part, and in theory features the, the price, um, the contents.

Al DewarGUEST
And nowadays, he also usually wanks together, um, a sort of mock-up piece of packaging to sort of, um...

Al DewarGUEST
Joanne, Jason, and I are essentially the core team in the UK that sit together and work through everything.

Al DewarGUEST
Um, so for instance, on the stuff I've been pitching this week, and hopefully will get signed off next week, he already is in the know in terms of what I'm looking at, because I have to get the cost of the sculpts worked out.
M
19:53MarkHOST
Yeah.
Doctor Who 2026 - Character Options Build a Figure - Cyberman Vortex Release - Review with Al Dewar
30:59
31:08
31:29
31:40

Al DewarGUEST
Which is nice that, that we'd kind of got it right, all the articulation points and the way the articulation worked.

Al DewarGUEST
I think, uh, it's funny, I, you always love the latest figure, but th- that figure, when it turned up, I thought was just like, "This is, this is fabulous." Um, and then the Liz Shaw figure I think is probably the s- my second kind of, "Oh my God, that's, that's better than I could possibly imagine." Um, but yes, it's...

Al DewarGUEST
So the weird thing is, I was listening to you guys, the weird thing is because it's digital data, we actually should have been able to scale it up and make it work.

Al DewarGUEST
But I was quite shocked at how crude the CAD was when we dug out the 3.75 inch data.
Doctor Who - Character Options 2026 - Build a Figure Reveal with Al Dewar & Matt Toffolo
9:41
9:51
M
9:28MarkHOST
the thought process you had and maybe the differences between what people may have seen a long time ago.

Al DewarGUEST
I was basically trying to think how we could look at getting our customers to buy into every set.

Al DewarGUEST
How do you motivate people to Because we're kind of in a situation, and it's happened this year, where some have turned out to be, you know, stupid.
26 MINS LATER
M
36:01MarkHOST
Is that sort of maybe what you
