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Al Dewar

Al Dewar

Creative Director at Character Options, the UK toy manufacturer behind the official Doctor Who action figure line, and a frequent guest on Doctor Who podcasts.

Nov 4, 2026

ShaneHOST
30:21
In a back garden
30:22
somewhere.
30:37
Yeah, so here are some questions that have come from various people and I will be mentioning them.
30:45
So, the first bunch of questions are from Neil Brotherton.
30:53
or Bunzerat as he is known on Gallifrey Base.
31:00
So his first question is, here we go.
31:04
Beyond the undoubted success this has been, the 2026 Build-A-Figure, which in his opinion fully endorses the approach from a commercial perspective.

45 MINS LATER

MarkHOST
75:52
Yeah, that'd
MarkHOST
34:09
yeah yeah
34:11
um or to her husband so we'd have had to go to them but i'm not sure with the previous sculpt if it if it even ever got that far i don't think i'm not 100 sure it ever got as far as actually being submitted and approved but i mean we had we had the tooling model so In the back of my mind, I think my thinking would be that we would have had approval by that point because it would have been unusual to sort of go with that.
34:50
But yeah, that's the normal way it happens is it goes to the estate or the agent.
34:56
I think, in fact, what happens is it would normally go to her...
34:59
Well, if her agent was in touch with...
35:03
It sounds more complex than it needs to be, but in essence, I think it gets to the relatives via... an agent, whether that was her old agent who was still dealing with stuff, because sometimes post passing agents do still kind of act as a sort of agent up front.
35:26
They're essentially just channeling stuff to various people, or it could have been submitted to the BBC to the next of kin.
36:26
Death,
MarkHOST
16:34
[laughs]
16:34
And I, I chuck it together, and then Jason takes that, and he turns it into more polished, uh, presentation which, which looks more the part, and in theory features the, the price, um, the contents.
16:48
And nowadays, he also usually wanks together, um, a sort of mock-up piece of packaging to sort of, um...
16:55
Joanne, Jason, and I are essentially the core team in the UK that sit together and work through everything.
17:01
Um, Andrew Teal at Design Works is, tends to be my go-to sculptor at the moment.
17:09
Um, so for instance, on the stuff I've been pitching this week, and hopefully will get signed off next week, he already is in the know in terms of what I'm looking at, because I have to get the cost of the sculpts worked out.
17:24
So Andrew's involved in that.
MarkHOST
19:53
Yeah.
30:58
[laughs]
30:59
Which is nice that, that we'd kind of got it right, all the articulation points and the way the articulation worked.
31:06
Um, I loved it.
31:07
I absolutely loved it.
31:08
I think, uh, it's funny, I, you always love the latest figure, but th- that figure, when it turned up, I thought was just like, "This is, this is fabulous." Um, and then the Liz Shaw figure I think is probably the s- my second kind of, "Oh my God, that's, that's better than I could possibly imagine." Um, but yes, it's...
31:29
So the weird thing is, I was listening to you guys, the weird thing is because it's digital data, we actually should have been able to scale it up and make it work.
31:40
But I was quite shocked at how crude the CAD was when we dug out the 3.75 inch data.
32:57
[laughs]
MarkHOST
9:28
the thought process you had and maybe the differences between what people may have seen a long time ago.
9:36
So that's kind of exactly what happened.
9:39
I had a thought.
9:41
I was basically trying to think how we could look at getting our customers to buy into every set.
9:51
How do you motivate people to Because we're kind of in a situation, and it's happened this year, where some have turned out to be, you know, stupid.
10:01
Well, most of them turn out to be very popular.
10:04
Most of them sell out.

26 MINS LATER

MarkHOST
36:01
Is that sort of maybe what you

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