And what does YETI offer that other carbon s-set offsetting tools don't?

Well, YETI isn't really about carbon offsetting, but it is about, um, really measuring the full life cycle of a yacht from design, build, operations, a- and refit, and to make it a, a, a support to decision-making.

Um, so trade-offs, you can make improvements and, and thankfully, there is so much technology out there, so many solutions, be they in the hub of verified solutions or others that we know of, um, which can really reduce your impact.

I mean, the use of HVO when it's available, you know, that is an easy win.

Um, and I think what's also interesting...

Sorry, I digress a little bit, but it's kind of interesting to think about, um, shifting the narrative from owners can reduce their impact through making decisions that have a positive, an impact on the environment to some of these solutions also, um, cr- are a better experience for the owner.

So it's not just about reducing the impact on the environment, it's actually wouldn't you rather have less fumes, less noise, you know, all of these... or, or beautiful materials, um, that happen to be sustainable and shifting that narrative towards a better experience, which sometimes resonates even better with owners.

What, what can the industry, looking at the, a bigger picture, what can the industry do to influence the outcome?