now let's talk about where texture starts the underarm which when i think about it is one of those zones that everybody everybody has and almost nobody thinks about has you know a skin concern So how do you even begin that conversation with someone who has never thought about their underarm as something that also needs care?

Yes.

Okay.

Thank you for asking me that question because this is really, you know, the main part, right? It's educating yourself.

because there is not like you mentioned not people don't think about it the amount of conversations that I had meeting people and they were all like oh um the underarms like you know I just put deodorant and that's it like I don't really think of it but it's it's your skin right and it's one of the most chemically exposed zones on your body and and and it and it's like whoa, you know, you put all these products.

Um, some people, you know, they do laser.

I mean, you shave, you wax, you sweat, and it's so much happening and that's disrupting the, the underarm microbiome.

So what has surprised you the most about that building where you have to create awareness before you can create a demand?