Have you any, like we'll say, would you have any sort of motivation to maybe make a few pound or a few more pound off it? Or is that something you wouldn't

entertain? It wouldn't.

I think it takes away what it is.

What it is now is it's...

It's a community.

It sounds a bit soft, but it is a community-based thing.

There's a big following there and everyone tuned in.

Yeah,