... you know, three, five to 10 minute exercises like you just described that you and your colleagues perform, what can you do to stand out and grab the attention of a recruiter?

Um, I think there's a couple of different things that you can do, and some of it we've, um, you've had mentioned, uh, on your show previously.

The job description is actually a description of the job.

So if you're looking at your resume and you're looking at your cover letter and you haven't used words from the job description that indicate that that's an area of, um, expertise or, um, a, a some sort of skill area that you have, you're missing an opportunity because the faster you scan, the faster someone like me looks at something, the more likely we are to land on words that we recognize, and the words that we recognize are the ones in the job description because that's what we've been working on for the last three weeks.

Um, so you should make sure that there's a repetition of words.

Now, it used to be that people would say, "Oh, well, you just type in a bunch of those keywords and it runs through the computer system and it spits out the other end.

I don't even have to have a resume." That's actually not true.

How do you see candidates get the information they need to address that point? What do they do before they send in their application?