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Adrienna McDermott

Adrienna McDermott

Founder and CEO of Ava And The Bee, a marketing agency for wedding professionals, and a wedding industry speaker based in Austin, Texas.

Sep 8, 2026

2:30
So what is the biggest mistake you see wedding websites that the pros are making right now with their websites?
2:37
So one of the first ones I actually want to talk about before we talk about like the design aspect is not actually measuring what happens on their website.
2:45
Because the biggest thing is people come to me and they're like, I want more inquiries.
2:51
How? You know, it's like such a basic question.
2:53
Or my website's not working.
2:55
How? but they can't actually give me any data points to explain why things aren't working.
3:01
So a lot of times wedding pros can't tell you me things like, well, how many people visit your website? What pages are they on? Where is the traffic coming on? These are all things that you as a business owner in any industry should be able to pull up and tell me.

9 MINS LATER

12:28
Yeah.

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