[laughs]

It's, it's so crazy for anyone planning or who has been married, you know, you guys know.

Um, but I've been in the wedding industry for probably 10-ish years, something like that, and I always noticed the same thing with brides specifically, but couples definitely.

Brides specifically were looking for a wedding that was as outstanding as it was beautiful.

They were looking for something that could be featured in Vogue or looked like it was featured in Vogue, feel that way, but they were maybe working with a budget that wasn't that high.

And they also wanted just an experience that was individual to them, but also was going to serve their guests.

So-

Mm-hmm.