
Adriana Bird
New Zealand policy professional and volunteer with the On a Roll youth enrolment campaign, also a Senior Policy Advisor at the Ministry for the Environment.
4
APPEARANCES
3
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Oct 10, 2026
Full Show Podcast: 11 October 2026
5:30
5:44
5:53
6:08

Adriana BirdGUEST
There's a range of reasons, and I think being on the road for the last couple of months has really shown us, through having conversations with young people, that it goes from the lack of access or, I guess, knowledge of knowing how to enrol.

Adriana BirdGUEST
A lot of 18-year-olds don't even realise that it's not an automatic thing that happens when you turn 18.

Adriana BirdGUEST
The fact that this age bracket is very mobile, so when it comes to updating details as well, you often have young people who are moving flats, moving accommodation, moving in and out of halls.

Adriana BirdGUEST
But I think the major reason that we're seeing is that a lot of young people aren't seeing the political parties or the policies coming forward reflect their reality of life or reflect what they have in terms of aspirations for the future.
Adriana Bird: On a Roll campaign volunteer on why more young people aren't voting
1:00
1:12
1:18
1:36
7:12
7:22

Adriana BirdGUEST
There's a range of reasons, and I think being on the road for the last couple of months is really showing us, you know, through having conversations with young people, that it goes from the lack of access or, I guess, knowledge of knowing how to enroll.

Adriana BirdGUEST
Um, a lot of 18-year-olds don't even realize that it's not an automatic thing that happens when you turn 18.

Adriana BirdGUEST
So there's that kind of barrier there, alongside the fact that this age bracket is very mobile, so when it comes to updating details as well, you often have young people who are moving flats, moving accommodation, moving in and out of halls, that, uh, struggle with kind of knowing how to navigate the system in that way.

Adriana BirdGUEST
But I think the major reason that we're seeing is that a lot of young people aren't seeing the political parties or the policies coming forward reflect their reality of life or reflect what they have in terms of aspirations for the future-
5 MINS LATER

Francesca RudkinHOST
Adriana, apart from the work that you and your fellow volunteers are doing, what else do we need to do to reach out to this demographic to get them enrolled?

Adriana BirdGUEST
A lot of the institutions that we have these days are just not set up in a way that young people want to engage in them, and a whole point of our campaign has been kind of meeting young people where they are, both online and in person.
Adriana Bird: On a Roll campaign volunteer on why more young people aren't voting
0:54
1:06
1:11
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1:30
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0:50speaker_0HOST
What are you hearing from young people? Why are they not enrolling to vote?

Adriana BirdGUEST
There's a range of reasons, and I think being on the road for the last couple of months is really showing us, you know, through having conversations with young people, that it goes from the lack of access or, I guess, knowledge of knowing how to enroll.

Adriana BirdGUEST
Um, a lot of 18-year-olds don't even realize that it's not an automatic thing that happens when you turn 18.

Adriana BirdGUEST
So there's that kind of barrier there alongside the fact that this age bracket is very mobile.

Adriana BirdGUEST
So when it comes to updating details as well, you often have young people who are moving flats, moving accommodation, moving in and out of halls, that, uh, struggle with kind of knowing how to navigate the system in that way.

Adriana BirdGUEST
But I think the major reason that we're seeing is that a lot of young people aren't seeing the political parties or the policies coming forward reflect their reality of life or reflect what they have in terms of aspirations for the future.
5 MINS LATER
S
7:05speaker_0HOST
Adriana, apart from the work that you and your fellow volunteers are doing, what else do we need to do to reach out to this demographic to get them enrolled?
NZ's enrolment problem - where are the young voters?
13:07
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14:00
14:11

Chelsea DanielsHOST
But how does it feel when you guys cop it by being lazy or not interested, stuff like that?

Adriana BirdGUEST
Yeah, I mean, as a fellow Gen Zer, I've definitely, you know, cocked that kind of laziness, I guess, label.

Adriana BirdGUEST
But I think we understand each other and we understand that we're not lazy and that this is about us feeling like we haven't been heard.

Adriana BirdGUEST
And it's easy to kind of switch off when you feel like there's no point in your voice, in sharing your voice, because who's going to listen to you? And that's why we wanted this campaign to kind of speak to young people and be a lot be a lot focused on that sense of, I guess, collectivism and really focus on the numbers because 188,000 people is really hard to ignore.

Adriana BirdGUEST
And so if all of us enrolled and voted, then imagine what our future would look like.

Adriana BirdGUEST
Imagine if we all turned out and we completely change the future of this country and we'd be able to have a massive voice in the decisions that kind of take us forward.

Chelsea DanielsHOST
So as a young person, I'm interested, what scares you the most about how the future is looking for you at the moment?