Is there any one thing you find yourself telling self-storage operators over and over again?

I mean, my experiences in self-storage has led me to Well, to reassure the point that, A, I think it's a fantastic industry, operational real estate and self-storage in particular.

I think it's a great industry to be in.

B, I think there's a fantastic European opportunity, not just European, global, but just being realistic about the areas that we're all living in.

I think there's plenty of opportunity to achieve all of that within Europe.

see it's been an amazing industry in terms of resilience and that isn't just business resilience that's resilience to other things that could replace it i mean if you think about what's been going on in retail over the last 30 years what's been going on in the office environment what's been going on in the um hotel environment self-storage has been remarkably consistent and has been an active generator of revenue.

You have been able to occupy buildings.

How do you think technology has changed industry and where do you think it's